Entrepreneurship turns ideas and innovations into manifest everyday practice and can be found in many organisational settings. An entrepreneurial mindset and strategic skills are therefore essential not only for starting up one’s own business but also for employment within SMEs and large organisations.
To succeed, organisations must develop the resources and capabilities needed to gain and sustain advantage in competitive markets—traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy.
The module has been designed to allow students to gain the knowledge and expertise necessary to understand strategy by encouraging and enabling students to develop the intellectual and professional acumen needed for the conception and analysis of responsible business strategies; to make appropriate choices between strategic options; and then to follow a strategic trajectory that will deliver results that are robust, ethically sound and socially responsible. The module adopts a contingency and multidisciplinary approach based on both theoretical underpinnings and real-life cases.
Course Content Summary
- The firm’s strategy and its environment
- Strategic analysis
- The different levels of strategy
- Strategic options and methods
Lectures and teamwork
Gamble J.E., Peteraf M.A., Thompson, A.A.Jr., (2017). Essentials of Strategic Management: The Quest for Competitive Advantage. McGrawHill Education: New York.
Grant, R.M. (2016), Contemporary Strategy Analysis: Text and Cases (9th Edition), Wiley.