In recent years, peripheral territories have often been considered as a dormitory, from which people commute daily to city centers. In the worst cases, people have to leave home in order to stay near their place of work. Small coworking spaces offer an alternative: people spend less time driving, thereby also contributing to reducing traffic and pollution, and don’t need to relocate to city centers, thereby improving their work-life balance.
The demand of workers for a flexible way of work is steadily increasing in this period: we are observing a growth in resignations, due to a bad life-work balance, and a switch to a “remote-first” approach by more and more companies.
Developing smart working is also a priority project for some PA, and Provincia Autonoma di Trento has recently approved its own strategic plan.
Despite these global tendencies, it is not easy to convince people and companies about the benefits of remote working:
- many organizations (and workers) aren’t really ready for a change in general and this could be seen as a radical transformation;
- preCOVIDly, coworking spaces were mainly used by (and offered to) freelancers or startup teams, thus they are often perceived as non-suitable to “normal office work”.
Develop our description of possible customer segments, identifying key factors useful for “micro-targeting” and building a better value proposition (e.g. commuting key characteristics as distance and frequency, general interest services localization, pull/push migration factors, etc.). You’ll work in teams in order to:
- identify and define the target segment, key characteristics and problems to be solved;
- identify territorial KPIs (Key Performance Indicators) to evaluate the creation of a coworking space;
- ideate strategies to communicate coworking’s value proposition.
Since critical thinking and auto-reflection are one of the 21st Century skills and one of the most recommended capacities required by the job market (World Economic Forum, 2020), we will propose a new way of learning based on a self-directed approach and on the integration between a formative (individual and team tasks during the challenge) and a summative evaluation (final project presentation).
Self-directed approach foresees a full use of self-reflection tools. Final projects will be evaluated through different criteria, such as the solution’s feasibility and Commercial impact esteem.
Identify targets and key factors useful for “micro-targeting” and build a better value proposition for the customers, considering sustainability in all aspects:
- Persons, brains, machines and jobs stay on the territory. We embank local “brain drain”. We prevent the use of cars and consequently we decrease the number of car accidents. People work in the most wonderful places in the world where they can enjoy the breathtaking landscape, and breathe clean and pure air (social sustainability);
- Car commuting reduction. We prevent environmental, acoustic, visual, atmospheric pollution. We reduce the Carbon dioxide emission (environmental sustainability)
- Fewer car accidents, more productivity, more happiness while working, etc. have an economic impact. Local communities, companies, environment, people have an Economic gain related to coworking (economical sustainability)
These are some examples of sustainable impacts due to coworking spaces use.
You need to apply on the ECIU platform. This only applies to challenges, since only challenges are jointly organized with ECIU.