Business models – Business model canvas (Italian)

Business models – Business model canvas (Italian)

InstructorAndrea Bolner
PeriodFirst semester
Length (h)6

Course Objectives

The didactic module deals with the topic of business models. The business model describes in particular the logic according to which an organization creates, distributes and collects value. It is often asked how startups can become dangerous for large multinational companies, how they manage to attack markets that until a decade ago seemed untouchable. It is not because of better products, or at least not only because of this: today those who succeed in winning the market are those who have been able to rethink and innovate the logic with which they create and offer value to their customers. In a nutshell, whoever managed to innovate his company’s Business Model wins on the market.

Innovating your business model means understanding and rethinking the company at the highest level, observing all the company processes as a whole and in their synergies. A structural vision, which opens the eyes on bottlenecks, on unexploited opportunities and on dead branches to be cut.

In this module we will deal with the Business Model Canvas – BMC in order to understand how we can represent the company, its business, its organization through a dynamic and flexible model useful to elaborate strategies and validate projects.

The module aims to explain through the analysis of business cases, group work, the business strategy tools, the correct methodologies that must be followed to embark on a business idea and to optimize the company organization.

Course Content Summary

  • Market analysis
  • The target customer
  • Business models
  • Business Model Canvas
  • SWOT analysis
  • Continuous improvement

Teaching methods

Practical exercises


  • Alexander Osterwalder, Business Model Generation, 2010, John Wiley & Sons
  • Alexander Osterwalder, Value Proposition Canvas, 2014, John Wiley & Sons
  • Alexander Osterwalder, Business Model Generation, 2010, John Wiley & Sons
  • Eric Ries, The Lean startup, 2011, Crown Publishing Group