SOI-037 Business Plan

Instructor Pablo Soler Bach
Modality In presence
Duration 6 hours
Period Second semester

04/03/2024 at 19:00-21:00
11/03/2024 at 19:00-21:00
18/03/2024 at 19:00-21:00

Details Course Code: SOI-037

Course objectives

A Business Plan is mainly associated with the launching of a start-up, as it involves a certain level of detail with regards to a product or services, its clients, its go-to-market strategy and analysis and summary of the resources and timing to transform an idea into a real business.

This course will help students acquire the basic skills and tools to develop a solid business plan, including some of tricks of the trade, both from a startup and an investor perspective.
Those will be useful to launch a startup, but also in many other professional or academic situations, such as launching a new product or service by an existing company, evaluating and comparing business projects or options, planning for a department or a business line or doing a financial forecast.

Content summary

Experience makes a difference when developing a business plan, and professor Pablo Soler Bach has seen, analysed or worked in dozens, if not hundreds, of business plans as a consultant, investor or entrepreneur.
During this course, the professor will be sharing these experiences and real life examples with a practical approach on how to develop a business plan and its main areas of content, tools and some interesting sources of information.

Use of business plans and structure and main areas of content
Tools, do’s and dont’s and practical examples
Key Performance Indicators

Competitive analysis and Business forecast
Go-to-market strategies
Financial projections

Tech tools and sources of Information
Business Plan vs Investors’ Pitch Deck
Work groups’ presentations

Teaching methods

During this course we will use a variety of formats to explore the subject at hand, including lectures, readings, practical cases or groups’ work and presentations.