Business Plan

Essentials
Instructor Pablo Soler Bach
Modality In presence
Duration 6 hours
ECTS 1
Period Second semester
Dates 21/02/2022 at 17:00-19:00
23/02/2022 at 19:00-21:00
25/02/2022 at 15:00-17:00

Course objectives

A Business Plan is mainly associated with the launching of a start-up, as it involves a certain level of detail with regards to a product or services, its clients, its go-to-market strategy and analysis and summary of the resources and timing to transform an idea into a real business.

This course will help students acquire the basic skills and tools to develop a solid business plan, including some of tricks of the trade, both from a startup and an investor perspective.
Those will be useful to launch a startup, but also in many other professional or academic situations, such as launching a new product or service by an existing company, evaluating and comparing business projects or options, planning for a department or a business line or doing a financial forecast.

Content summary

Experience makes a difference when developing a business plan, and professor Pablo Soler Bach has seen, analysed or worked in dozens, if not hundreds, of business plans as a consultant, investor or entrepreneur.
During this course, the professor will be sharing these experiences and real life examples with a practical approach on how to develop a business plan and its main areas of content, tools and some interesting sources of information.

DAY 1 (LIVE IN-PERSON)
Use of business plans and structure and main areas of content
Tools, do’s and dont’s and practical examples
Key Performance Indicators

DAY 2 (LIVE IN-PERSON)
Competitive analysis and Business forecast
Go-to-market strategies
Financial projections

DAY 3 (LIVE IN-PERSON)
Tech tools and sources of Information
Business Plan vs Investors’ Pitch Deck
Work groups’ presentations

Teaching methods

During this course we will use a variety of formats to explore the subject at hand, including lectures, readings, practical cases or groups’ work and presentations.

Texts

https://www.investopedia.com/terms/b/business-plan.asp

https://www.forbes.com/sites/allbusiness/2017/03/04/how-to-create-a-great-investor-pitch-deck-for-startups-seeking-financing/?sh=29464c2003e9

https://alejandrocremades.com/blog/#

https://www.cbinsights.com/

TechCrunch+

https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan

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