The course builds on the basic concept of “innovation” to explore the various sources of competitive advantage. To do so, it uses cases from different industries to examine well acknowledged examples of product, process and positioning innovation. Thus, it introduces business model innovation as a relevant source of competitive advantage and identifies challenges, opportunities, risks, and limitations.
The course uses, among the other, the paper “Chesbrough, H., 2010. Business model innovation: opportunities and barriers. Long Range Planning, 43 (2-3), pp.354-363” to shed light on the relationship between technological and business model innovation. Other readings will complete the theoretical background for students.