SOI-069 Internationalization of SMEs

Instructor Paola Baldracchi
Modality In presence
Duration 6 hours
Period Second semester

10/05/2024 at 10:00-17:00

Details Course Code: SOI-069

Course objectives

The course intends to show the attendees without any knowledge of internationalisation how to cross the Italian borders and start selling abroad.
Basic guidelines on how to deal with different target markets and find the right way to enter new foreign ones.

Content summary

  • Market Research and Analysis
  • Identifying Target Market(s)
  • Sales and Marketing Goals
  • Selling and Marketing Strategies
  • Market Entry Strategies

Teaching methods

Lectures and teamwork. A case history may also be included.


To be notified and shared with students during their lessons.