The course intends to show the attendees without any knowledge of internationalisation how to cross the Italian borders and start selling abroad.
Basic guidelines on how to deal with different target markets and find the right way to enter new foreign ones.
SOI-069 Internationalization of SMEs
Instructor Paola Baldracchi
Modality In presence
Duration 6 hours
ECTS 1
Period Second semester
Dates
25/05/2023 at 17:00-19:00
26/05/2023 at 15:00-19:00
Details Course Code: SOI-069
Course objectives
Content summary
- Market Research and Analysis
- Identifying Target Market(s)
- Sales and Marketing Goals
- Selling and Marketing Strategies
- Market Entry Strategies
Teaching methods
Lectures and teamwork. A case history may also be included.
Texts
To be notified and shared with students during their lessons.