Internationalization of SMEs

Specialization
Instructor Paola Baldracchi
Modality In presence
Duration 6 hours
ECTS 1
Period Second semester
Dates 08/04/2022 at 14:00-17:00
22/04/2022 at 14:00-17:00

Course objectives

The course intends to show the attendees without any knowledge of internationalisation how to cross the Italian borders and start selling abroad.
Basic guidelines on how to deal with different target markets and find the right way to enter new foreign ones.

Content summary

  • Market Research and Analysis
  • Identifying Target Market(s)
  • Sales and Marketing Goals
  • Selling and Marketing Strategies
  • Market Entry Strategies

Teaching methods

Lectures and teamwork. A case history may also be included.

Texts

To be notified and shared with students during their lessons.

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