Companies are increasingly pressured to innovate more and manage uncertainty better. At the same time, they still need to run the business and meet regular performance goals. While both innovation and regular business activity require proper management, managerial approaches that will be successful in both cases are different. Based on bimodal approach developed by Gartner, the present course aims to introduce managerial approaches that help companies to manage innovations in the form of new product development.
The course focuses on practical managerial approaches that companies use to stimulate new product development. Starting from idea generation and selection and ending with scaling up of a new product, the course presents practices that innovative companies are implementing to stimulate innovation within the firm.