Personal Branding

Essentials
Instructor Andrea Bolner
Modality In presence
Duration 6 hours
ECTS 1
Period Second semester
Dates 09/03/2022 at 19:00-21:00
14/03/2022 at 19:00-21:00
16/03/2022 at 19:00-21:00

Course objectives

The didactic module deals with the theme of the enhancement of one’s own skills in order to face the world of work in a conscious and prepared way. Personal Branding is the activity with which we first become aware of and then structure our own brand or our own personal brand, in particular on the web. The term brand at the first level of meaning is the name itself, through which it is recognizable. Your brand is created over time and is the result of the interweaving of different factors.

The module aims to explain through the analysis of real cases, group work and exercises the useful and current tools, to understand how to build an own brand over time through an online reputation in order to present itself at the end of studies to companies, prepare and support an effective job interview.

Content summary

  • The labor market – how it has changed over the last 10 years
  • Social Media and online Reputation
  • What is Personal Branding?
  • How do we build our Personal Branding?
  • The LinkedIn profile
  • Other social networks
  • Video curriculum
  • Effective communication
  • How to face a professional interview
  • The letter of introduction and the Curriculum Vitae

Teaching methods

  • Lectures
  • Practical exercises
  • Teamwork
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