Product Design

The purpose of the course is to provide the basic elements of industrial design for the production of a manufactured product.

1. recognize the importance of product design in the success of a product and a company;
2. Know the aspects of product design that are most important for designing and managing an industrial product;
3. Use creativity and lateral thinking techniques to address an industrial problem;
4. be critical, curious and be prone to considering both technical and perceptive news.

• It will start from the definition of what is the “product design” and wrong ideas that are often on the word “design.”
• Then it shows how the design was and is important for the success of a product and, therefore, of a company. The attention will turn to consider the Italian production system successfully.
• the strategic role of the design in the business competitiveness;
• design driven innovation;
• the inspiration sources and methods

Lectures and teamwork

• A. Norman “Emotional design” 2004
• Verganti , Design-Driven Innovation:, editore Etaslab, 2009 or Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean – Harvard Business Review Press