SOI-119 Foundations of Product Management

Specialization
Instructor Oksana Tokarchuk; Daria Vorobeva
Modality In presence
Duration 12 hours
ECTS 2
Period First semester
Dates

18.10 h17-19
23.10 h17-19
31.10 h19-21
3.11 h17-19
14.11 h17-19
16.11 h17-19

Course objectives

Product management is a discipline that oversees the strategic planning, development, and successful launch of products or services. It covers the entire lifecycle, from conception to ongoing improvement. Product managers act as bridges between engineering, design, marketing, and sales teams to ensure customer satisfaction, business goals, and market competitiveness. They drive innovation by identifying customer needs, planning strategically, fostering collaboration, prioritizing features, embracing iterative development, and executing effective go-to-market strategies.

The Foundation of Product Management is a course designed to introduce Absolute Beginners to the fundamental concepts and skills necessary to excel in the field of product management. Whether you have yet to gain prior experience or are looking to strengthen your foundational knowledge, this course will provide you with the essential principles and techniques to kickstart your journey as a product manager. Over 12 academic hours, we will explore key topics such as product lifecycle, unit economics, agile methodologies, product analytics, research methodologies, and more.

Content summary

Introduction to Product Management

In this introductory session, we will familiarize ourselves with the role of a product manager and gain an understanding of the product lifecycle. We will delve into the various stages of the lifecycle and explore the importance of each phase. Additionally, we will discuss unit economics and its significance in product management.

Agile Methodologies

Agile methodologies have revolutionized the product development process, enabling teams to adapt quickly and deliver value to customers. During this session, we will explore the difference between agile and waterfall methodologies. We will focus on popular frameworks such as Scrum and Kanban, learning how to manage product backlogs, sprints, and iterations effectively. Furthermore, we will discuss the importance of collaborating with cross-functional teams and stakeholders in an agile environment.

Product Analytics

Data-driven decision making is at the heart of successful product management. In this module, we will dive into the world of product analytics. We will explore the purpose and significance of metrics, including the concept of a north star metric that guides product success. Through practical lectures, we will examine various techniques and tools for collecting, analyzing, and interpreting product data. Participants will gain hands-on experience in leveraging analytics to make informed product decisions.

Research Methodologies

Understanding the needs and preferences of your target audience is crucial for building successful products. In this module, we will explore effective market research techniques. We will learn how to conduct surveys, interviews, and data analysis to gather valuable customer insights. Additionally, we will cover the concept of user personas and journey mapping, which aid in developing a deeper understanding of user behaviors and experiences. Participants will gain practical knowledge in applying these methodologies to enhance their product understanding.