SOI-140 Video Content Creation for LinkedIn: A Step-by-Step Workshop

Instructor Cristina Rigutto
Modality In presence
Period First semester

Course objectives

LinkedIn’s algorithm prioritizes video content, boosting the visibility and reach of posts that include videos. By incorporating videos into their LinkedIn strategy, professionals can increase engagement, build their personal brand, and expand their network, creating a lasting impact and unlocking new career opportunities.
To help you leverage this powerful tool, this 6-hour, hands-on course will teach you how to develop a script and produce a compelling promotional video. You’ll enhance your video with engaging backgrounds, images, and animations to make it visually appealing. By the end of the course, you’ll be equipped with the skills to create eye-catching, professional promotional videos that resonate with your selected audience and boost visibility on the LinkedIn platform.
No prior experience in video creation, graphic design, or scriptwriting is required. Participants will utilize free software tools throughout the workshop, making it accessible to all skill levels.

Content summary

• Understand the Importance of Video on LinkedIn: Gain insights into why videos are crucial for engaging with both B2B and B2C audiences on LinkedIn.
• LinkedIn video content best practices: Familiarize yourself with various video formats and their specifications suitable for LinkedIn.
• Develop Effective Video Outlines: Learn how to create compelling video outlines that capture attention and deliver messages effectively.
• Hands-On Video Creation: Apply the learned concepts in a practical session to create a video ready for sharing on LinkedIn.

Teaching methods

This workshop employs a highly practical and interactive teaching method. After a brief theoretical introduction, students will immediately begin working in groups to create their videos. The focus is on hands-on learning, with participants actively developing scripts, shooting footage, and editing videos.