SOI-112 Tourism product co-creation in community destinations

The aim of the course is to illustrate key factors in the creation of tourism product in community destinations.
In the first part, definition of tourism destination and features of community destinations will be discussed. Collaboration among local stakeholders is crucial for the definition, management, and promotion of sustainable and innovative tourism products. Opportunities and challenges in the creation of stakeholder networks will be discussed.
In the second part, the case study on the Primiero Valley about the co-creation of sustainable gastronomic tourism products will be presented. This part of the course aims to illustrate an approach that involves different stakeholders such as farmers, restaurant and hotel owners in the (co-) creation of tourism experiences/products, each of them operating from different viewpoints, needs and skills. The students will learn processes and technique to facilitate this approach.

First part
 Community destinations: definitions and characteristics
 Collaborations, relationships, and networks

Second part
 Co-creation in tourism product development
 Participatory approach and techniques in product development

The course will adopt interactive frontal lectures. Case study and scientific papers will be analysed and discussed.

Buffa F., Beritelli P., Martini U. (2019). “Project networks and the reputation network in a community destination. Proof of the missing link”. Journal of Destination Marketing & Management, vol. 11, pp. 251-259. https://doi.org/10.1016/j.jdmm.2018.05.001

Massacesi C.; Lovelock B., Carr A. (forthcoming). The Co-Creation of a Cheesescape in the Italian Dolomites, Tourism Recreation Research Journal