Innovation Blog

Design Thinking

If you’re a young entrepreneur, you know that starting a business is no easy feat. It requires hard work, dedication, and a willingness to learn and adapt.
That’s where “Design Thinking” comes in.
Indeed, this structured problem-solving approach, can help you create innovative solutions, services and products that meet the exact needs of your target market.
By putting the user or customer at the center of the process, you can better understand their needs, define their problem and ideate potential solutions based on feedback.
But why would Design Thinking be suited for you?
Well, for starters, it can help you identify the real needs and pain points of your target customers, which can inform both product development and marketing strategies.
Additionally, it can also help you generate a wide range of ideas for solving what Serena Leonardi, from Amploom, brilliantly called “wicked problems”.
Indeed, these are exactly THE problems that, IF solved, can exponentially leverage your business, setting you apart from your competitors.
Last but not least, it can help you foster a culture of innovation and experimentation within your organization, which can lead to continued growth and success.
“That’s all very impressive”, you may be thinking, “but how do I implement it??”
Don’t worry, we’ve got you covered!

Here are a few tips:
1) Familiarize yourself with the key principles and stages of the Design Thinking process, and try to incorporate them into your problem-solving and product development processes.
2) Consider attending a “Design Thinking” workshop or course to learn more about the process and get hands-on experience with prototyping and testing.

Are you still not convinced of the potential of this cutting-edge tool?
All right, then let me conclude this post by inviting you to a little game.
Can you tell me what an Uber car, an AirBnb condo & an Apple I-pod have in common?

(Spoiler > They are all smart solutions to wicked problems, developed using “Design Thinking” principles!)

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